White Peony LLC, DBA White Peony Boutique (“White Peony”), respects the privacy rights
of Users (“Users”) of White Peony’s website, www.whitepeonyboutique.com (“Website”).
ensure that Users can use the Website with confidence, knowing that User’s (“User’s”)
privacy is protected.
websites of third parties (“Third-Party Websites”), which may have their own data
collection, storage and use practices and policies that may differ in any way from our
Each time a User (“User”) uses the Website, the most current version of the White Peony
have occurred since the User’s previous use of the Website. Please review the section
BY USING THE WEBSITE, USERS REPRESENT AND WARRANT THAT THEY HAVE READ,
USER MUST LEAVE THE WEBSITE IMMEDIATELY.
1. INFORMATION COLLECTION PRACTICES:
(a) Traffic Data: Like most website operators, White Peony automatically gathers
information of the sort that browsers automatically make available, including: (i) IP
addresses; (ii) domain servers; (iii) types of computers accessing the Website; and (iv)
types of Web browsers accessing the Website (collectively “Traffic Data”). Traffic Data is
anonymous information that does not personally identify a User.
(b) Cookies: A “Cookie” is a string of information that a website stores on a computer, and
that the computer user’s browser provides to the website each time the computer user
submits a query to the website. The purpose of a Cookie is to identify the computer user as
on the Website to the User’s interests, to ensure that User’s do not see the same
advertisements or informational messages repeatedly, and to store User’s password so that
the User does not have to re-enter it each time they visit the Website. Please see the section
below regarding Information Use and Disclosure Practices/Traffic Date and Information
Gathered Using Cookies if you would like additional information on White Peony’s uses of
(c) Personal Information: In order for a User to use certain Services, User will be asked to
provide White Peony with certain information that does personally identify the User
(“Personal Information”). Personal Information includes, without limitation: (1) “Contact
Data” (such as User’s name, phone number, fax number, mailing address and e-mail
address); (2) “Financial Data” (White Peony does not store or otherwise retain financial or
credit card information); (3) Demographic Data” (such as User’s gender and zip code). In
each case, User will be asked to provide Personal Information; the Website will not gather
it surreptitiously. White Peony may supplement the Personal Information Users provide
with additional Personal Information gathered from public sources or from third-parties
(e.g., consumer reporting agencies) who may lawfully provide such information to White
Peony. Users are under no obligation to provide Personal Information, with the caveat that
User’s refusal to do so may prevent User from using certain Services.
2. INFORMATION USE AND DISCLOSURE PRACTICES:
(a) Traffic Data and Information Gathered Using Cookies:
White Peony analyzes Traffic Data and information gathered using Cookies to help White
Peony better understand who is using the Website and how they are using it. By identifying
patterns and trends in usage, White Peony is able to better design the Website to improve
User experience, and to supply Users more relevant and interesting content and
advertisements. From time to time, White Peony may release Traffic Data and information
gathered using Cookies in the aggregate, such as by publishing a report on trends in the
usage of the Website. White Peony does not attempt to link information gathered using
Cookies to Personal Information.
(b) Personal Information:
(i) Generally. White Peony uses a User’s Contact Data to send Users information about
White Peony and White Peony’s Services (“Services”), which are detailed in our Terms and
Conditions, and to contact Users when necessary in connection with the Services. White
Peony uses Financial Data to verify User’s qualifications for certain Services and, when
necessary, to bill the User. White Peony uses User’s Business Information to file
corporate/company documents. White Peony uses User’s Demographic Data to customize
and tailor User’s experience on the Website. As with Traffic Data and information gathered
using Cookies, from time to time White Peony may release Demographic Data in the
aggregate, such as by publishing a report on trends in the usage of the Website.
(ii) Disclosure Practices. Except under the following circumstances, White Peony will keep
User’s Personal Information private, and will not share it with third parties.
• Disclosure in Connection with Services. White Peony discloses Personal Information to
those who help it provide services, including those who perform technical, administrative
and data processing tasks such as hosting, billing, fulfillment, and data storage and security.
• By Law or to Protect Rights. White Peony discloses Personal Information when required
to do so by law, or in response to a subpoena or court order, or when White Peony believes
in its sole discretion that disclosure is reasonably necessary to protect the property or
rights of White Peony, third parties or the public at large.
• Business Transfers; Bankruptcy. White Peony reserves the right to transfer all Personal
Information in its possession to a successor organization in the event of a merger,
acquisition, or bankruptcy or other sale of all or a portion of White Peony’s assets. Other
than to the extent ordered by a bankruptcy or other court, the use and disclosure of all
affirmatively opt-out of it. Personal Information submitted or collected after a transfer,
• Unpaid Accounts. If a User fails to pay any balance owed in consideration of services,
White Peony may, as permitted by law, report User’s Personal Information, including
without limitation the User’s unpaid balance, to consumer credit reporting services,
collection agencies and others.
3. SECURITY OF PERSONAL INFORMATION:
White Peony has invested significant time and resources into protecting the Personal
Information of our Users. We have implemented and maintain reasonable security
procedures and practices to protect against the unauthorized access, use, modification,
destruction or disclosure of User’s Personal Information.
4. CHILDREN’S PRIVACY:
White Peony does not solicit or knowingly collect personally identifiable information from
children under the age of 13. In the event that White Peony obtains actual knowledge that it has
inadvertently collected personally identifiable information from a child under the age of 13,
White Peony will immediately delete, or otherwise remove such information from its database.
Because White Peony does not collect personally identifiable information from children under
the age of 13, we have no such information to use or disclose to third parties. White Peony has
Online Privacy Protection Act (COPPA).
5. CONSENT TO RECEIVE EMAIL FROM WHITE PEONY:
By registering with the Website, Users thereby consent to receive periodic email
communications regarding the Services offered by White Peony. As part of registration, Users
may also choose to receive email communications regarding promotions and other special offers
(collectively, “Special Offers”). Users will have the option to “opt-out” from receiving Special
Offers at any time by (a) following the unsubscribe instructions contained in each Special Offer;
or (b) sending an email to email@example.com requesting that we remove the User’s
e-mail address from our Special Offers e-mail list.
6. UPDATE PERSONAL INFORMATION:
White Peony wants User’s Personal Information to be complete and accurate. As stated in the
Users provide on any registration form or otherwise in connection with User’s use of the Website
and Services will be complete and accurate. Users should contact White Peony to confirm the
completeness and accuracy of, or make changes to, User’s Personal Information. If a User fails
to notify White Peony of any changes to their Personal Information, White Peony shall not be
responsible for the display of any inaccurate information.
7. THIRD-PARTY WEBSITES:
White Peony does not own, nor does it control any Third-Party Websites. Accordingly, Third-
Personal Information that is provided directly to them by White Peony. Before visiting or
providing Personal Information to a Third-Party Website, Users should become informed of the
privacy policies and practices (if any) of that Third-Party Website, and should take any and all
necessary steps to, in User’s discretion, protect User’s privacy.
White Peony may periodically conduct contests, giveaways and other promotions (collectively,
“Promotions”). Any information submitted in connection with Promotions will be treated in
9. RESEARCH AND SURVEYS:
From time to time, White Peony may conduct research or ask Users to participate in surveys,
which are designed to help White Peony improve the Website and the Services we provide. Any
Personal Information provided to White Peony in connection with any research or survey will be
used only in relation to that survey, and will be disclosed to third parties not bound by this
Although most changes are likely to be minor, White Peony does reserve the right, at any time
such update, change or modification on this page. In the event that White Peony does add to,
will become effective immediately upon posting on the Website. Each time a User uses the
this, each time a User returns to use the Website that User should check the date of this Privacy
Policy (as it appears at the end) and review any changes since the last time the User used the
Website. Unless a User provides White Peony with User’s express consent, any revised Privacy
Policy will apply only to information collected after the effective date of such revised Privacy
Effective Date: February 1, 2021